People’s work lives are so incredibly hectic, that when managing time, they tend not to differentiate between what is urgent vs important. Steven Covey created a useful model that plots urgent and not urgent against important and not important.(see below)

I find this is a helpful model, as for many of us, there is a tendency is to focus on urgent but not important tasks as we haven’t planned for them when they arise. Which quadrant  do you spend most time in?

 Urgent vs Important