‘DATA MAKES PEOPLE THINK, EMOTION MAKES THEM ACT’

 

So says one of my mentors, Dr Alan Weiss.

I have been speaking to a client who enjoys presenting data and is confident and enthused when talking about it. But many a time, this individual finds it difficult to shift or move people into action after the presentations.

One of the suggestions that I have made to address this, is to develop stories to bring the data to life. For instance, using examples, metaphors and analogies so that people are more engaged with what the data actually means and thus motivate them into action.

How do you bring your data to life?

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