The Cultural Synergist - Correct Pronunciation Matters

Ethical thought leader Mark Pastin has an impressively diverse professional background. His advisory roles extend from NGO’s, to both private and public companies. Dr. Pastin was also the founder of the Council of Ethical Organizations and has served as faculty member and administrator at Indiana University, the University of Michigan, Harvard University, University of Maryland, and Arizona State University.

How do we improve the ethical status of our societies? Pastin believes that we can make a difference, that we all have an innate ethical sense that he refers to as an “ethics eye”, that is the ability to see what is right and what is wrong. He acknowledges that ethics poses complex and difficult challenges that call for creative, practical, realistic approaches. One of the appeals that this book had for me is that it is about approaches rather than opinions.

I enjoyed the insights based on his observations regarding why people make poor ethical choices and the strategies for resolving these poor choices. He offers some great tools to sharpen your own personal ethics and provides some interesting approaches to achieve ethical agreement with others. I appreciated Pastin’s down to earth, pragmatic approach.

RECOMMENDED BOOK:
"Make an Ethical Difference: Tools for Better Action" By Mark Pastin (2013).

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THE CULTURAL SYNERGIST

ISSUE 45

April
2015

			How often do you meet a new person and have difficulty remembering their name? What do you do when you can't pronounce a name? How do you ask a person how to pronounce their name without coming across as rude? These questions came to mind as I was working with a mining organisation last week. I met a South African person who came to Australia a few years ago to work on a Queensland mine. His name is spelt as 'Dawid' and pronounced as 'Dahwid'. Shortly after arriving in Australia Dawid realised that his colleagues were referring to him as 'David' in their verbal and more formal communications. Dawid gave his name great thought, questioning whether he should simply change his name to David to make life easier for those around him and to assist him to 'fit in' to life in Australia. As our lives become more globalised we find ourselves encountering people with unfamiliar names more and more. Correct pronunciation and remembering unfamiliar names can be both challenging and anxiety provoking; it isn't as though we can turn to a dictionary or ask others for help when we are 'in the moment'. Correct pronunciation of names demonstrates respect and cultural awareness, it can guide our first impressions, judgements and biases. Foreign names, differing order of names, multiple family names, accents and dialects are just some of the name challenges that we need to successfully navigate. Some name pronunciation tips are: When you are initially introduced, try to use the name within the first few minutes of your meeting. Ask the person to correct you if you mispronounce their name. Keep your tone casual and friendly if you are making corrections. When you find yourself wanting to correct a mispronunciation, try simply restating your name. It will assist the other party to remember and correct any mistakes on their behalf. Remember that your name is possibly equally as difficult for them to pronounce, so help them. Give your name phonetically, as well as the spelling and remind them that they should feel free to ask you for any help remembering or pronouncing your name. Show curiosity. Ask people the story of their names. In many cultures names have a meaningful background and are steeped in tradition. Not only does this create a dialogue but it will also help you to recall their name in the future. Speak up early if you have trouble. If you can't pronounce or remember a name don't let time pass; remember it becomes even more difficult as time goes on. As Dawid decided to keep his birth name, he highlighted to me the impact that the mispronunciation of his name had for him. Mispronunciation can appear insignificant on the surface, but can have far reaching consequences that you may never be aware of. Be mindful that expectations, bias and credibility can all be damaged by name mispronunciation. The reality is that we are never going to pronounce names correctly all of the time, and occasionally we will forget a person’s name; but by demonstrating our efforts through some simple questions and behaviours we have a better chance of succeeding. This can go a long way to improving first impressions and long-term relations. Cultural Synergies is holding a CQ Assessment Tool launch in Melbourne on 7th May. We would like to extend an invitation to our subscribers. Please contact Emma Thompson if you would like to attend. If you would like to read or follow our Cultural Intelligence Blog go to: http://culturalsynergies.wordpress.com Best Wishes Tom Verghese Send to Friend
	Correct Pronunciation Matters


	RESOURCES 'Raising Your Cultural IQ - DVD and CD 'Raising Your Cultural IQ' explores the issues around culture, the challenges that culture can pose and provides some great strategies on how to leverage on cultural differences and similarities. 'The Invisible Elephant - Exploring Cultural Awareness' 2nd Edition by Tom Verghese Many aspects of culture are invisible, yet culture has an enormous impact on our lives. Like an Invisible Elephant, if ignored these aspects can lead to misunderstanding, stress and conflict. Alternatively, if attention is given to the Invisible Elephant, it can enhance productivity, improve teamwork and create more joy in our lives. Book testimonial by Asma Ghabshi Learning And Development Manager, Shell Oman: "The Invisible Elephant made my perspective of my national culture in comparison to my personal culture more visible. It has given me a deep insight into dealing with people of different cultural backgrounds." 'Pillars of Growth - Strategies for Leading Sustainable Growth' - Book by Tom Verghese, Kerry Larkan, Steven Howard and Brad Tonini Written with the business leaders and entrepreneurs of Asia in mind, 'Pillars of Growth' provides a road map to assist you in thinking through four critical concerns that impact the sustainable growth of every business. Visit our store here

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