Category Archives: Cultural Awareness

Cultural Intelligence for Entering New Markets

IKEA, a Swedish furnishings company that began in 1943, is now operating in over 46 different countries and territories; having recently opened one of their largest stores in Seoul, South Korea. It is a great example of a culturally intelligent company that continues to adjust, flex and learn from and acknowledge the cultural specific differences …

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Cultural Chameleons

We all know people who are what I term ‘cultural chameleons’, they adjust to pretty much any new cultural environment quickly and with ease. Whether they’re traveling in a work or leisure capacity, or even if they’re in their home environment mixing with people from diverse cultural backgrounds, they know how to communicate at a …

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